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Nobody takes photographs

Too busy, too self-conscious, or wary of being pulled up for having a phone out on site - and the cheapest evidence there is never gets taken.

01Captured on site
02Filed and findable
03The letters out
04The registers current
05The valuation drawn
You are here: The camera is in every pocket and no photographs exist.

What's happening?

Every pocket on site has a camera and the job still generates no photographs: people are busy, some feel awkward photographing colleagues' work, and on plenty of sites a phone out mid-shift reads as slacking or a safety breach. So the cheapest evidence in construction - the dated photograph of work as it actually was - never gets created, and its absence is discovered at the worst possible time.

This is a habit problem, and habits need structure: named photographers, agreed moments - covering up, before concrete, deliveries, each valuation date - a site rule that makes commercial photography legitimate rather than suspicious, and a log that gives every shot a place to land. The capture service sets that structure up and walks it in until it runs without being pushed.

The solution

Photography made a legitimate site routine, not a suspicious one.